Hristo Hadjitchonev is a software professional with more than 25 years of experience. He has been on every level from entrepreneur, developer, architect, project manager, head of development. For the past few years as a director in the corporate environment he is responsible for a full portfolio of products with more than 300 million dollars annual revenue. Recently he has started a new entrepreneur initiative in the direction of accessible analytical solutions and managing the changes in the software companies in order to improve processes and practices in creating quality products. Agile purist, claiming that not the rituals but inner understanding and progress are what helps applying Agile.